Key Art | Visual Concept & Copy
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MountainWest Sports Network Launch Ad | Copy
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Inside NASCAR @ The Showtime Southern 500 | Copy
To promote Inside NASCAR, Showtime became the title sponsor of the Southern 500.
We blanketed Darlington Raceway with signage & set up the Inside NASCAR Fan Zone
where fans could play games, win prizes, take photos & meet the hosts.
Inside NASCAR @ The Showtime Southern 500 | Copy
Our Darlington Raceway takeover included 100s of pieces of creative,
including banners & signs around the stadium & trackside.
Inside NASCAR @ The Showtime Southern 500 | Copy
Our Darlington Raceway takeover included 100s of pieces of creative,
including banners & signs around the stadium & trackside.
Inside NASCAR @ The Showtime Southern 500 | Copy
At the Inside NASCAR Fan Zone, race fans could play interactive games,
win prizes, meet the show hosts, take photos & get autographs.
Inside NASCAR @ The Showtime Southern 500 | Copy
To promote Inside NASCAR, we bought & branded our own race car.
We chose #86 as a nod to the year Showtime Sports was founded.
Inside NASCAR @ The Showtime Southern 500 | Copy
Fans used the interactive kiosk to predict the the winner of the race.
Inside NASCAR @ The Showtime Southern 500 | Copy
At the Fanzone, we held autograph signings with Inside NASCAR hosts
Randy Pemberton, Michael Waltrip, Chris Myers and Brad Daugherty.
Inside NASCAR @ The Showtime Southern 500 | Copy
We created dozens of Inside NASCAR promotional items for the event,
including branded trays & a model Inside NASCAR race car.